Tired of not drinking but wishing you were?
What if I told your frustration with your wine consumption is actually a 'wanting' problem?
Solve the 'wanting'. Solve the problem.
Here's what I discovered: I didn't have a drinking problem - I had a wanting problem.
Every time I tried to 'not drink,' I spent the entire time wishing I was drinking. White-knuckling my way through social events, constantly thinking about wine, feeling deprived and miserable.
Sound familiar?
Maybe you're also exhausted from masking all day, overstimulated from managing everyone else's needs, or using wine as the only socially acceptable way to regulate your nervous system.
I had every area of my life sorted except this - wine had become my way of getting the warm hug, the deep breath, the permission to relax that I couldn't seem to give myself any other way.
Here's the real problem: Every time you try to 'not drink,' you spend the whole time wanting to drink.
Wine isn't the problem -Â the problem is that you want it.
That constant mental tug-of-war. The bargaining. The counting days. The feeling like you're missing out. The exhausting internal dialogue about whether you 'should' or 'shouldn't.'
This isn't about willpower. This is about transforming your relationship with wanting itself.
What if instead of fighting the craving, you could become a Craving Alchemist?
Over 5 transformative evenings, you'll discover how to become a Craving Alchemist:

Transform wanting wine into understanding the need beneath it.

Recreate the 'warm hug' feeling without needing anything external

Learn how to give yourself permission to relax without wine
Stop wanting what's not serving you - so you can not drink without wishing you were
When you master Craving Alchemy, wine becomes irrelevant. Not because you're forcing yourself to avoid it, but because you simply don't want it anymore.
All for just $47
Because here's what I know: When you stop wanting wine, everything changes. You're not 'giving up' anything - you're gaining the ability to create your own warm hug, your own permission to be yourself, your own sense of peace.
This isn't deprivation - it's freedom.
SIGN ME UP!
Ready to see in a whole new light?
Ready to feel...

EMPOWERED

EXCITED

SUPPORTED
Happier, Healthier Women
âThe retreat delivered information and perspective in a way that was different. I felt a real connection to what Emma delivered. It was amazing.â âDeb
âIt was like having a good, non-judgmental friend in my living room, helping me with a problem I didnât want to share. I had so many âahaâ moments. Highly recommend.â âFrancesca
Take back control of your relationship with alcohol and move forward with your life.
What's Included in Your Craving Alchemy Training:
đ Daily Craving Alchemy Sessions: 1-hour deep dives following the Hero's Journey framework (7pm AEST, all recorded for flexible processing)
đ Built-in Body Doubling: Show up each evening with others who understand - the accountability and co-regulation that neurodivergent brains thrive with
đ The Warm Hug Toolkit: Self-compassion practices and physical comfort techniques from Day 2 to replace wine's soothing effects
đ Daily Craving Alchemy Workbooks: Individual workbooks for each day with journaling prompts, reflection questions, and integration exercises
đ Sensory-Safe Community: Chat-based connection (no pressure to unmask on camera)
Why 5 consecutive evenings work for ND brains:
- Consistent routine reduces decision fatigue
- Body doubling effect of showing up together
- Momentum builds without overwhelming your executive function
- Shorter daily commitment instead of marathon weekend sessions
You'll learn:
- Why you're not 'broken': Alcohol tricks your brain. Learn how to break free
- How to stop feeling ashamed: Understand the role of shame and how to dismantle it
- Compassion-led strategies: Shift your mindset without judgment
- The neuroscience of desire: Rewire your thoughts with science-backed techniques
Ready to feel EMPOWERED, EXCITED, and SUPPORTED?
Just 5 days to change your life - For $47
What past participants have said:
"The retreat delivered information and perspective in a way that was different. I felt a real connection to what Emma delivered. It was amazing." -Deb
"It was like having a good, non-judgmental friend in my living room, helping me with a problem I didn't want to share. I had so many 'aha' moments. Highly recommend." - Francesca
Why Join?
If you're exhausted by the constant wanting, the mental energy spent thinking about drinking or not drinking, the feeling like you're always fighting yourself - this is your circuit breaker.
Imagine not thinking about wine at all. Not because you're forcing yourself not to, but because you genuinely don't want it.
Imagine being able to not drink without wishing you were. That's what Craving Alchemy gives you.
Ready to stop wanting what's not serving you?
Join the 5 Days to Freedom: Craving Alchemy Virtual Retreat September 22-26th, 7pm AEST
Stop fighting cravings. Start transforming them.

Why now?
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Because you matter.
Weâre in mid-life, you and me, and our wrinkles are the least of our worries! As our oestrogen supply dwindles, we just donât have the same capacity to pour ourselves endlessly into jobs, partners, kids, and parents.Â
Our anxiety is through the roof, our libido is down the toilet, we canât sleep, and we canât remember why we went to the fridge.
Alcohol used to be our friend and now it seems to make everything so much worse! Hangovers are unspeakably awful, and we get completely plastered so much more easily. Not only that, but the booze is busy exacerbating the symptoms of our midlife hormone changes and eroding our physical and mental health.Â
Weâre at a real crossroads.
So, what if â on a nurturing journey over five evenings â you could join a qualified counsellor, psychotherapist, and alcohol coach to discover how to change your relationship with alcohol.
What if there was a middle ground between never drinking again, and drinking every now and then, that felt really good? What if there was a paradigm-shifting journey you could take, that would change your relationship with booze to one where you can take it or leave, so that alcohol became small and irrelevant in your life?
What if there was another way to be in this world, that reduced your anxiety, decreased your mental load, improved your mental health and felt like walking into a great big hug where someone made you a cup of tea and offered to do your washing for you? To take care of you??!
Join me for five glorious, fun-filled evenings of research-based knowledge sharing, journalling and practical tips for changing your relationship with booze for the better.
What if you just did it? For YOU.Â
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JOIN ME

Hi, I'm Emma
A deeply feminist counsellor and coach, helping mid-life bad ass women find their groove without booze.
The having it all myth ...
The pressure on women in mid-life is insane.
We grew up with Madonna on our Walkmans, ‘Working Girl’ at the cinema and ‘we can have it all’ expectations.
Fast forward twenty years and we have been all the things the mum, the wife, the career woman.
Running full throttle on caffeine, booze and adrenaline for so long, we are literally ‘Women on the Verge of a Nervous Breakdown’.
It all came to a head for me in 2018 when I suffered burnout from years of chronic stress and I had to leave my corporate career.
After, countless drunken cab rides and trips to the emergency, my eldest child told me to stop bringing wine into the bedroom at storytime as it was making them feel anxious, it really hit home...
I retrained as a counsellor and psychotherapist, stopped drinking and became an alcohol coach to help other women on the same trajectory.
You have done your share of looking after everybody else...
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You are ready to step into your personal power and start loving and nurturing yourself.Â
Now - it's time for you to GET RESULTS!Â
I'm inviting you to work with me over 5 days and really understand why itâs not about pushing and punishing ourselves into change - has that approach worked so far? I didnât think so.Â
I took my first successful break from booze using this method, and I have never looked back. It WORKS! You just have to be curious and open to a different way. If you're wanting to take a break and not feel like you are missing out, read on, I've got you covered!

Imagine how it would feel to...
- Be supported on how to take a break from alcohol that feels really good - BEFORE, DURING AND AFTER!
- Learn things about alcohol and yourself that will change the way you think about booze forever and have a knock on effect to all aspects of your life.
- Have a methodical approach to reset your relationship with booze anytime it starts creeping up again. Goodbye feeling sad and restricted!
You deserve a break from booze that feels wonderful, not sad and I am here to show you how to get that!

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At Hope Rising Coaching, our mission is to put you back in control by improving your relationship with alcohol and removing your desire to drink. This is done through a journey of facts, neuroscience, and logic throughout our various programs.
Through education and enlightenment based on the most recent insights across psychology and neuroscience, you are able to forever change your relationship â without pain, without rules, and without missing out.